Driver 01
Easy to transact
Onboarding, deal registration and quoting that move at the speed of the deal — then accurate, flexible billing that matches how you actually structured it.
Partners / Overview
Curated vendors, matched to your business.
And one system to run them on — across both how you resell and how you manage. Partners are the long-term heart of the network, and we build the programme around that.
Not a PRM. Not a marketplace. The distribution layer underneath the relationship.
Four things a partner actually wants from a distributor
Not a catalog. These are the four we heard over and over from the inside.
Driver 02
A distributor that adds value
Real customer service, and a genuine understanding of your environment — so when we recommend something, the recommendation carries weight.
Driver 03
An opportunity to innovate
A route into new practices: cybersecurity, collaboration, an AI practice, a new Microsoft capability. Your next growth curve, stood up properly.
Driver 04
A way to evaluate emerging tech
Try emerging technology before you bet a practice on it — without vetting the whole market yourself.
The players, in plain terms
Channel vocabulary, without the assumption you already speak it.
- VendorThe manufacturer of the software, or the services company. The OEM or services provider.
- VARValue-added reseller. A firm that sells software or services to its end customers and earns resale margin on the sale.
- MSPManaged service provider. A firm that runs technology and support for its customers as an ongoing monthly service, and folds software into that service. An MSSP is the security-focused version.
- AgentAn independent adviser or sales rep who recommends products and earns a commission.
- MotionHow a partner does business: reselling — a one-time sale, on margin — or managed services, monthly and recurring. The same firm often does both.
What you get
Selective, but welcoming. We invest in the partners who invest in us.
Filter the noiseVendors matched by vertical, architecture and ICP — not a list to browse.
One relationshipResale margin and monthly recurring on the same record.
Real supportThe thing legacy distribution is worst at, treated as the difference.
New practicesStood up successfully, with the economics modelled before you commit.